Area of Design Focus
Brand Identity
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Packaging Design
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Logo Design
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Creative Direction
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Trim Development
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Brand Identity ・ Packaging Design ・ Logo Design ・ Creative Direction ・ Trim Development ・
We wanted Hollister’s rebrand to feel approachable, clean, and modern. Prior to the rebrand, the brand was perceived as exclusive, outdated, and dull. We wanted to highlight Hollister’s new purpose of capturing moments, creating memories, and being unapologetically you by incorporating cleaner design aesthetics and introducing new color and size standards.
The rebrand spanned across all product for both Mens and Womens. This allowed for the brand to share synergies, ensuring a consistent feel and approach.
The rebrand also allowed us to collaborate with a variety of top brands,
Incorporating their brand marks with our new ones.
Logo’s were also redesigned in support
of the brand’s new identity.
A massive thank you to every single person involved in the process. Getting the chance to work with every single department is something I am continuously grateful for, and I can’t wait for the next opportunity to experience something like this again. The below highlights all the categories & people I’ve collaborated with.
Sweaters and Polos
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Outerwear
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Fleece Tops & Bottoms
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Sweaters and Polos • Outerwear • Fleece Tops & Bottoms •
Trims and Packaging Global Sourcing Team
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Apparel Fashion Designers
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Stylist and Photographers
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Marketing Designers & Copywriters
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Merchandisers and Art Directors
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Trims and Packaging Global Sourcing Team • Apparel Fashion Designers • Stylist and Photographers • Marketing Designers & Copywriters • Merchandisers and Art Directors •
Dresses and Skirts
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Swim and Sleep
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Accessories
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Underwear
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Denim
Dresses and Skirts • Swim and Sleep • Accessories • Underwear • Denim
Let’s Keep in Touch ⟡
If you're interested in working together, please fill out this itty bitty form and tell me about your project scope/deliverables, timeline, and budget!
I specialize in branding D2C companies primarily for Gen Z/Millenials, but am also open to other projects such as merch design, music cover design (please), editorial posters, and more!
If you just want to say hello, that’s fine too! I’d love to hear from you.